
Affiliate Window once again teamed up with Boden to host their annual Affiliate Day. The event took place last Friday, 13 November 2010 at All Stars Lanes in Holborn.
We invited our affiliates to join us for a fun-filled day of bowling in complete privacy, which was warmly welcomed by some of the lesser skilled bowlers, you know who you are. The room came with two bowling lanes, perfect for a little friendly affiliate competition, as well as a private bar, a photobooth from our friends at Say Fromage, and last but by no means least, karaoke, here’s looking at you Oli.
Our guests arrived at the venue at approximately 12pm, ready to rock ‘n’ bowl. After a few practices where I just so happened to score the majority of my strikes, the real games began! The most notable of games being the head-to-head affiliate competition, something they fell into quite naturally. The winning affiliate was awarded the prize of a £50 Boden gift voucher. My personal favourite game was the Network versus Affiliates showdown, where the Network prevailed by slamming the opposition into the gutter.
Amongst the aggressive bowling, much fun was being had in the photobooth, with all the funky costumes that were available. You can see the full album over on the Say Fromage gallery.
Throughout the day the cocktails flowed, which progressively brought down the performance of the bowling but increased the confidence in many to have a go on the karaoke machine! We have Allanah from MVC and Emma from Quidco to thank for their pitch-perfect rendition of Grease Lightning, a duo that would bring tears to even Simon Cowell’s eyes.
In light of all this jest and tom foolery, Esther from Boden gave an insightful presentation on what has worked wonderfully and where she feels they are heading in the near future (France anyone?). Boden are set to launch a brand new maternity range whilst also expanding their adorable Mini range for the kids, so watch this space!
Towards the very end of the day, Boden gave away several more £50 gift vouchers to lucky affiliates, and ensured everyone went home with a bag containing gifts and goodies. I was fortunate enough to land me some spotty socks – everyone’s a winner!
In short, I felt it was a very successful event and have some fantastic memories to take away from the day. I wish to thank all the guests who were able to make it, and hope to see you again next year.
Boden sincerely appreciates all of your hard work and effort over the year, so here’s to you.
All the Best!
Dean
Dean Murr, Team Leader








