Yesterday Affiliate Window had the honour of presenting at the IAB’s third annual Travel Forum. Following on from the success of previous years, the day promised to be varied, informative and relevant. Alongside a line up of guests from big travel brands and respected agencies, Affiliate Window was invited to speak about running a successful affiliate programme in the travel sector. As the account manager for Opodo and the lowcosttravelgroup, I was asked to represent the network with a rundown of the key points for travel brands to keep in mind, as well as highlighting case studies from recent successful campaigns.
Other speakers included Expedia’s Faye Sheppard, Microsoft Advertising’s Caroline Mastoras and Big Mouth Media’s Anneli Ritari. There were many useful talking points thrown up by the presentations, with the role of social media, re-targeted ads, SEO and mobile all up for debate. A whole spectrum of approaches to online campaigns were put forward; from new technologies being explored by Microsoft, to a case for a more 1950s view of display campaigns advanced by Adam Pattinson of Specific Media.
Presentations given on the day are now available via the IAB website.
Many thanks to everyone at the IAB for organising the event, and a special thank you to Jon Mews for chairing proceedings with a particularly special sense of humour!
Katherine Eames, Account Manager
Authors bio is coming up shortly.