Marketplace Stat Changes

Written by: Beau Blackwell, Community Manager

Today, ClickBank made a few changes to our Marketplace sales statistics in an effort to help affiliates better understand what they can expect to earn by promoting a particular vendor’s products. Several of these changes consisted of simply changing the name of the statistic, though we also added one new stat and removed another. This post will summarize the changes.

• Avg $/sale: This stat was previously called Total $/sale. This stat has been updated to reflect the total amount an affiliate can expect to earn from promoting this vendor’s products, including initial sales and rebills in the case of a recurring billing product. As always, this amount is just an average and is not guaranteed.
• Initial $/sale: This stat was previously called Avg $/sale. It represents the average amount an affiliate earns from the first sale of any product. For one-time purchases, this represents the total amount an affiliate can expect to earn. For recurring billing products, it represents the first sale but not any subsequent rebills. This number takes into account refunds, chargebacks, and sales tax.
• Avg Rebill Total: This stat was previously called Future $. It is only shown if the vendor offers a recurring billing product. This stat shows the average amount an affiliate earns on all subsequent rebills of a recurring billing product, and does not include the initial sale.
• Avg %/sale: This stat shows the average commission rate earned for all sales of a vendor’s products, including one-time purchases, rebills, and upsell purchases. Since vendors can offer different commission rates for different types of products, this number may not exactly match the commission rate you earn on any given sale.
• Avg %/rebill: This stat is new. It is only shown if the vendor offers recurring billing products, and shows the average commission rate earned only on rebills.
• %/refd: This stat has been removed from the Marketplace. Based on feedback from affiliates, we decided this stat was no longer necessary.

For more information on what all of our Marketplace sales stats mean, please see Finding Products to Promote in our Help Center.

Developers: We’ve updated the ClickBank Datafeed to version 2 to represent these changes. You can access the new datafeed here. The old datafeed will be accessible temporarily, but will eventually be removed. Please change to the new datafeed as soon as possible.

Take a look at these related posts:

1. ClickBank Analytics Improvements
2. Sort Your Way to Success
3. Download Our Recurring Billing Publisher Guide