Today AWin Towers is a hive of activity as we host our second AWin Academy Interactive Day. The objective of this day is to provide merchants with the necessary training and knowledge to help maximise the potential of their affiliate programmes.
Training sessions were delivered from the following respected industry figures; Louise Bowden (MyVoucherCodes), Tina Judic (Artemis 8 ) and Sophie Flacks (Maximiles) and Duncan Popham (Total Search Solutions). The sessions were combined with group tutorial sessions with Affiliate Window staff; covering important and helpful topics from Partnerships, Technical Services and Product Management teams. Areas covered in these session included;
• How to successfully engage affiliates through promotions and incentives
• Top affiliates by sector and knowing how to target these affiliates
• A practical introduction to Darwin including Affiliate Profile Pages
• How to technically improve your account performance
• The importance of migration to the new AWin tracking code & Flash Cookies & E-tag solution
• Datafeed Quality
• Commission Groups
• Voucher code tracking
• Product level tracking
The day is also a great way to meet other merchants and find out what works for them, to learn from each other, as well as from the host speakers and Affiliate Window staff. And this is all washed down with some end of seminar refreshments!
Here is what attendee Rachel, from PhotoBox had to say about the day.
“The Interactive day was really insightful. It was great to meet key figures within the industry and other merchants. Old knowledge was refreshed and new information learnt.”
Here are a couple of snaps from the day too.
Tina Judic from Artemis 8 is a guest speaker discussing PPC affiliates
Partnership’s Claire Baker hosting a Breakout Session
Seminar session in progress
Our next training session for merchants will be hosted in association with Digital Jam on the 19th April. This one-day training course, Incorporating Your Affiliate Programme Into Your Digital Marketing Strategy, aims to help merchants think about how to integrate their Affiliate Marketing programme into their wider channel mix. For more information about this please click here.
Authors bio is coming up shortly.