Purchasing an Established Website vs. Starting From Scratch

Join the Global Success Club

The following is an excerpt from Flip This Web Site, a new eBook by Zac Johnson on how to make big money buying and selling websites. The book is on sale at 50% off right now. But you have until midnight Thursday to take advantage of it.

Before jumping into the process of buying and selling on Flippa, and what you should look for in a winning auction, you will first need to decide for yourself whether you want to build your own website from scratch or purchase an established website?

Let’s say you have $10,000 to spend on a new business venture. You are deciding on whether you would like to build a brand new site or simply takeover an existing website. I will list a few different methods below and you can weigh your options to see which path is right for you.

What is Your Time Worth?

When starting any business or new venture, you have to measure what your time is worth and what you can actually accomplish in the free time that you have. When starting a new website, you will have a lot of work ahead of you. From simple things like buying a domain, setting up hosting and designing a web site to more complex areas like search engine optimization, getting traffic to your web site and building a revenue model, you will need to decide on what this is worth to you.

What is Your Website Plan?

If you are planning on purchasing an established website, everything is laid out right in front of you and you know what you are getting at the time of purchase. When starting a website from scratch, you will have a long road ahead of you. The difference between the two is that you are putting a lot of money up for what is there and established, versus putting in a lot of time and effort toward something that may not be where you would like it to be a few months down the road.

Buying an Established Web Site, Then Outsourcing

When looking at all of the complications involved in starting a new website, it can seem quite overwhelming. Purchasing an established website, then outsourcing the management, link building and content creation for the site is a great option. Later on in the guide I will cover different methods for web site monetization and outsourcing. If you have the funds necessary to purchase a website and hire an outsourced team, you can still do very well just overseeing your website projects and making sure they continually grow.

If You Have Little Money to Invest, But Lots of Time

On the flip side of many of the points above, there are also many of us who have little investment money, but a lot of time on our hands. This is when it might be a good time to learn how to create a website from scratch, but you can still use Flippa as a learning tool to see how others are successfully building sites and understand how they are making money. Should your website grow into a part-time or even full-time revenue source, you could always list your site on Flippa and potentially earn 10-30x your monthly earnings.

Grab Your Copy of Flip This Web Site



How I Ditched Cubicle Life & Became a Globe-Trotting Freelancer

PLR Videos

Living the Dot Com Lifestyle Like John Chow (Almost)

I live the dot com lifestyle like John Chow. Well not nearly as successfully as he does, but I do ok. Do you wish you could too?

Do you sit at your desk dreaming of the day when you can quit your job, travel and/or just have more time to do what you want? When I worked a 9 to 5, I spent a lot of time daydreaming about this. I’m blessed enough to have realized this dream – and I try to share with as many as I can how truly possible this is – now – not some distant date in the future called “maybe one day.”

Before I lay out the steps of how to go about making this dream a reality, I want to give you a little background on me so you’ll understand where I’m coming from.

About Me: A Travelling Freelance Writer

I’ve been a freelance writer since 1993. And, while it’s wonderful and allows me to work from home for myself, it wasn’t enough for me. You see, I love to travel. My name is Yuwanda; I read someplace that “wanda” means to wander, so I guess I come by my love of travel honestly.

I’m only living up to the name my mama gave me (parents are oh so wise right from conception it seems). But, I digress.

Living Abroad: A Dream Comes True

In the spring of 2010, I realized a lifelong dream of living abroad – I moved to Jamaica part-time. Or, at least it was supposed to be part time. Now, I spend roughly half the year here. I’ll come to Jamaica for two to three months, then go back home to Atlanta for a few months. In between, I may visit friends in New York, where I lived for almost 20 years, or go to Europe for a few weeks.

When people ask me what I do for a living and I tell them I’m a freelance writer, many get this fascinated look on their face and usually ask something like, “Well how do you do that?”

“Exactly What Kind of Stuff Do You Write?”

As an aside, they usually think I write fiction a la Alice Walker or Toni Morrison. When I tell them that I mostly write “search engine optimized (SEO) copy for small businesses,” they give me that “eyes glazed over stare.” So, I just say that I write marketing copy to help small businesses get found on the web and leave it at that.

I also publish my own line of ebooks on how to become a freelance writer and other aspects of freelance writing and small business marketing.

I recount all of this not to brag, but so you can put what I’m about to tell you in context.

Writing Opportunities Online: It’s What’s Made My Mobile Life as a Freelancer Possible

In the fall of 2007, I discovered SEO writing. It catapulted my freelance writing business to the next level financially, allowing me to do some things that give me the freedom to live the way I live now. Once I realized that I had the wherewithal to make good money doing this type of writing, I started formulating a plan to start travelling.

6 Steps to Creating a Mobile Freelance Writing Career

Following are six things I did (that you can too!) to help me realize my dream of travelling while earning a living as a freelance writer.

1. Believe in Yourself: I start with this because, when you do something as “outrageous” as travelling and working, many who may be close to you might be skeptical. This is because most are raised to take the easy, safe road (ie, get or stick with a job – even a hated one).
The fact that you want to become a freelance writer may already have some looking at you sideways. The fact that you want to pick up and visit foreign lands while doing it will make many question your sanity.

Proof?

The article, Why Americans Don’t Travel Overseas, underscores this point, citing that only 21% of Americans even have a passport. Until recently it was just 15% (now Americans are required to show a passport when going to Mexico and Canada, so many have gotten them). This article also lays out some interesting reasons why more Americans don’t pick up and get going.

So the first step is to actually ingrain in your brain that, “Yes, I can do this. I’m not crazy and it’s a good thing.”

2. Cut Spending: I moved to Jamaica almost a year before I’d planned to. I did so because an apartment in a building I wanted to be in that rarely has vacancies became available. Even though my budget was tight because I didn’t have all of my financial ducks in a row, I managed it. So get your finances in order.

As a long-time freelancer, I’m a prolific saver, so always have monies that I can access. This is a practice you should cultivate as a freelance writer as a matter of course by the way.

I own a home in the states. If you don’t own one and plan to travel without this burden, the following may not apply to you. If you do, following are some specific things you can do to cut expenses and save money.

Cut Phone Service: I switched my cell phone in the states to a less expensive plan. Once I looked at my actual usage, I was surprised to see that I was paying almost $40 more per month for services I wasn’t even using.

Cancel Car Insurance: Because I’m away for months at a time, I cancel car insurance when I’m gone (my car is paid for, so I don’t have that bill, thank goodness).

Get on Level Billing Plans Where Possible: I got on a level billing plan with my electric company, that way I knew exactly what my bill was going to be every month while I was away. As electric bills can fluctuate wildly in the states, this saved me a lot, even when I was home.

Cancel Garbage Service: As I wasn’t going to be there, I cancelled it. I use a company that I can just call when I get back in town and they start to pick up again immediately (once payment has been sent, of course).

Cancel Cable/Internet Service: This can be a bit sticky, but I discovered that my cable company usually has some type of offer running for “new” customers (most cable companies do). Hence, when I’m back home, I’m usually considered a “new” customer, which makes me eligible for specials they’re running; specials that tend to cost less than my regular monthly package.

Just by doing these things, I was able to shave almost $300/month off my regular monthly expenses.

3. Pay Down/Eliminate Debt: Piggybacking on the last point, the year before I moved to Jamaica, I paid off my student loan, several credit cards and my car. The only debt I have is my mortgage.

One thing being debt free (besides my mortgage) has taught me is that you have so much more freedom to make choices like this (eg, travelling). Most of what we charge (eg, clothes, dinners, bars) is stuff we should be paying cash for anyway.

So pay off as much debt as you can. Even if you never go further than grandma’s house down the street, the mental room you’ll create to formulate a better life for yourself is truly priceless.

Okay, I’m off my financial soapbox now.

4. Plan a “Normal” Vacation: If you’ve never travelled abroad before, I strongly suggest choosing a foreign country you think you’d like to explore – someplace you’ve always wanted to go. Then, take a normal vacation there first (eg, a week or two).

While there, research costs of living: eg, renting an apartment, WiFi service, food prices, transportation, etc. Actually visit apartments and go to the supermarket and take cabs, etc. This way, you’ll have a very good idea about not only the costs of possibly living there, but how happy you’re likely to be living there as well.

Foreign Apartment Renting Tip: Be sure to ask what’s included in the cost of rent, eg, water, electric, garbage, WiFi, does it come furnished/unfurnished, etc.

For example, here in Jamaica, in one apartment I didn’t have to pay for water, but when I rented a house, I did. Also, many apartments here in Jamaica do not come with hot water; you can buy this little contraption for between $30 to $50 to get it, so it’s no big deal.

But, it was a real shock to me when I first moved because it never occurred to me to ask if the apartment came with hot water. After all, it’s a “given” in the states.

5. “Triple Save”: Save as much as you possibly can. My advice would be to save three times as much as you think you’re going to need. I’ve met several Americans here in Jamaica who go back and forth to the states like I do, and what we all agree on is that we wished we’d saved more.

Why You Should Save at Least Three Times as Much Money as You Think You’ll Need

Why three times more?

Number one: Depending on where you live, the costs of goods and services can be more expensive than in America. For example, while (some types of) food is relatively cheap here in Jamaica, household goods that we can get in the dollar store in America can cost double or triple (eg, soap, toothpaste, feminine products, etc.) what you’re accustomed to paying.

Number two: Emergencies happen; it’s Murphy’s Law; ie, not a matter of if, but when. For example, I contracted some type of stomach virus once upon landing in Jamaica and had to go to the doctor. Between the visit and the medication I was prescribed, it was an unexpected $150. Another time, I had to have an emergency root canal – another $500.

Number three: You’re out a lot more. While rents are cheap here in Jamaica, I socialize so much more here than home – meeting friends at bars, having lunch with friends at the beach, going to reggae concerts, etc.

After all, the reason you live in a foreign country is to explore it fully. And nine times out of 10, that means being out, not home. And when you’re out, you’re going to spend money.

So, save, save, save as much as you can.

6. Choose a Portable Career: One of the reasons I’m able to travel and work is because I am a freelance writer. As long as I have an internet connection and a cell phone (which is becoming less and less necessary with web technology like Skype), I can work from anywhere.

I’ve worked from a friend’s couch in Barcelona, Spain; a friend’s dining room table in Duluth, MN; an internet café in South Beach, Miami; a Starbucks in New York City; and a hotel room in Stockholm, Sweden (it was a grey day), just to name a few places.

I work with clients all over the world (Ireland, Canada, the U.S., etc.) and most never know where I am; although if they ask, I freely tell them. But, most don’t care. All they care about is if you can meet their deadline.

How to Find Freelance Writing Jobs Online While You Travel

The internet is filled with legitimate opportunities in freelance writing – especially SEO content writing. I market for jobs via email only. Because I’ve been a freelancer for so long, I also get a lot of referrals.

$1,000 for One Article!

Here is some great insight into how to find freelance writing jobs, but how to make a lot of money writing simple web articles ($200-$1,000 or more per article).

The point I want to make is — anyone who’s committed to running a business (because you have to treat your freelance career as a business) can learn how to making a very good living while travelling the world as a freelance writer. The internet makes it 100% possible – if you’re willing to put in the work.

Here’s hoping this info gets you one step closer to the dream if this is your heart’s desire.

Yuwanda Black is a freelance writer and author who’s self-published over 20 ebooks to date. Her best-selling ebook on SEO writing entitled, How to Earn $250+/Day Writing Simple, 500-Word Articles, can be found on her website, InkwellEditorial.com: The Authority Site on How to Start a Successful Freelance Writing Career. Follow Yuwanda on Twitter.



Why You Should Not Be Obsessed Over Google PageRank

There are people who still care about their website’s PageRank displayed in Google Toolbar or other PageRank Checking Tool. Well, it’s definitely a factor for gaining a better search rank, but it’s not wise to have eyes for that thing only. A few days ago Google published an official statement that made it clear that you should focus on other things than PageRank.

What is Google Thinking about PageRank?

Susan Moskwa, Webmaster Trends Analyst on Google was pretty clear on this issue..
“The Webmaster Central team has been telling webmasters for years that they shouldn’t focus so much on PageRank as a metric for representing the success of one’s website.”

“The most famous part of our ranking algorithm is PageRank, an algorithm developed by Larry Page and Sergey Brin, who founded Google. PageRank is still in use today, but it is now a part of a much larger system.”

“PageRank may have distinguished Google as a search engine when it was founded in 1998; but given the rate of change Manber describes—launching “about 9 [improvements] per week on the average”—we’ve had a lot of opportunities to augment and refine our ranking systems over the last decade. PageRank is no longer—if it ever was—the be-all and end-all of ranking.”

Okay, so what should we really care about?

Three things that Susan suggested are:

  1. Conversion Rate: The percentage of visitors to your site who converted in a sale or lead or whatever you want them to do.
  2. Bounce Rate: The percentage of visitors to your site who left your page without visiting another one or just left your page immediately after landing on it.
  3. Clickthrough Rate (CTR): CTR is the percentage of clicks on your site out of all the times your site gets shown in search results.

Those are the things you should focus on improving, but how to set course to them?

Set a Goal and Make Plans

It’s clear that a high PageRank is not what you really need. If you really want to make more money with your website, then you probably want to generate more sales or more leads or more signup to your newsletter. Let’s see what can be seriously done to achieve those goals:

  1. Choose the Right Keywords: Do not go for a high traffic keyword, instead start with low competitive keyword but highly targeted keyword (Often called ‘long tail keywords’). It is easier to get high rankings for this type of keywords and traffic from those keywords tends to convert better than the high stream of general traffic.
  2. Get as many Backlinks as you can: There are plenty of statements from Google mentioning that backlinks is what matters most. However, you need to choose your backlinks wisely as backlinks from ‘blacklisted’ niches like Gambling, Porn or Warez can do more harm than good. Try to get backlinks from within your niche.

Okay.. Here I am telling you once again. Do not be obsessed with PageRank; rather focus on other metrics, which can make you real money.

This post is written by Abhik, who talks about Online Marketing and Make Money by Blogging at ItsAbhik. If you like to know how he makes money online, go subscribe to his newsletter and follow him in Twitter.



How To Flip This Web Site for Fun and Profit

My friend Zac Johnson has just released his new eBook entitled, Flip This Web Site, which details his foolproof method to making money online by buying and selling web sites.

Zac and I did a webinar back in April on how to buy and sell sites on Flippa. In Flip This Web Site, Zac takes those concepts from the webinar and breaks it down into easy to follow step-by-step instructions. He also added a whole bunch of materials not covered in the webinar.

All together, Flip This Web Site gives you over 150 pages of killer content, six videos walking you through the process, mini niche web site guide, case studies, interviews, and other bonuses.

The first 100 users to grab a copy of Flip This Web Site will also receive 10 free credits towards their Flippa account. Flip This Web Site stands out as one of the best web site flipping guides out there. The added bonus guide and videos truly makes this an opportunity you can not pass up!

Download Your Copy of “FLIP THIS WEB SITE” Now



Network profile: Aga Marchewka, travel guru

We recently spoke to Affiliate Window and buy.at travel executive Aga Marchewka about her role, the strengths and challenges of the affiliate channel within travel, and her own travel aspirations. Read her full interview below:

Can you tell us a bit more about your role as a Travel Executive on our publisher team?

I want to be a point of contact for travel affiliates and support their growth through our networks. Engaging with them closely helps me understand how they work and what they need from our networks. Based on this I work in conjunction with account managers and clients to try to deliver on these points. This is why I am very keen to get in contact with as many travel publishers as possible to help them work effectively with us.

I have started an actively managed Travel Twitter Account where I post affiliate and travel industry news and, most importantly, the best offers from our merchants. This means we are really engaging with our existing and potential affiliates as well as supporting travel clients to get their message across. Check us out here and start following.

There are many other projects in the pipeline, events to attend, travel blogs to write, client and affiliate meetings to organise, new tools to develop etc. – all in order to make our travel affiliates’ lives easier and more efficient. To achieve this, I need to learn from them. If you write travel content or work within the sector, just drop me a line and introduce yourself. I am sure we can find ways of working together even more effectively. I would love to hear what you do and I would be happy to represent your opportunities among our clients.

What attracted you to specialising in the travel sector?

I have always been fascinated by differences in culture and traditions across different countries. Travelling enables us to discover those differences, see beautiful places, learn new things, experience new feelings and sometimes just relax. I love exploring new places, interact with people and learn new things. That is why when the opportunity arose within my team to explore the sector even further I was very enthusiastic to get involved.

What is your favourite travel information site, and why?

There are many interesting websites and blogs to read. It depends what is important for your business. I have found Travolution and Tnooz very useful. The first one is good for keeping up to date with the latest travel industry news and goings on within online advertising space. The second represents travel and online marketing expertise in very interesting and engaging way and includes contributions from many experienced bloggers and specialists. I also try to follow good travel blogs and I’ve found twitter very useful for finding relevant information.

What are the main strengths of the affiliate channel for travel advertisers?

Affiliates can add great value to an advertiser’s online presence. Thanks to publishers’ creativeness, experience and technology, they present merchants products and services to a wider audience. They use many different promotional methods such PPC, SEO, email, social media (blog sites), which clients can test with them at low cost.  They help advertisers to overcome technical obstacles and present their products and services from a different angle. It is really a low acquisition cost.

What are the main challenges that face affiliates working in the travel sector?

There are the general ones that each affiliate comes across in affiliate space – like competition, lack of communication from merchants and account managers, low commission and direct deals. But the most important ones would be technical issues such as product feeds that are not updated and not comprehensive enough, lack of API access or product feed, incorrectly working deeplinks etc. There can also be confusion with payouts as some commission will be paid only when the purchase (travel) has been completed, which sometimes takes a few months if customers book in advance.

How do you think that travel advertisers can best motivate their affiliates?

Clients need to understand what types of affiliates they are working with and then provide them with essential tools. For cashback sites that should mean efficiency with payouts; for voucher codes sites it’s providing promotional codes and latest offers; for metasearch affiliates we would need good quality APIs; and for the comparison sites good quality product feeds. A good way of motivating content sites is to provide all above, but also copy to use, promotional materials to share, widgets they can use on their website, plus competitions to incentivise them. And there’s always getting involved in twitter and facebook etc. as well.

What one piece of advice would you give to a new travel affiliate programme manager?

I would say that the communication and dialogue with affiliates is very important. They need to understand what they offer, how it is unique and, most importantly, how to pass this message across to affiliates. I want to work with account managers and learn about their advertisers and sites in order to support them to reach the relevant affiliates. I really appreciate if they can take time to explain the progamme to me and always keep me in the loop

What innovation would you most like to see to help travel advertisers better utilise the affiliate channel?

I think that providing good quality APIs is essential. I also like when affiliates have access to good widgets, which can support content affiliates particularly.

If you could travel anywhere in the world this year, where would you be jetting off to?

Well, my dream places to visit are China, Japan and India. I would love to go to these places because of the unique and unusual culture they represent. Being realistic in terms of plans for this year, I would still like to explore Europe more, so Portugal, Greece and Scotland are awaiting.

Aga Marchewka
Travel Executive | Affiliate Window & buy.at
aga.marchewka@digitalwindow.com
Tel: 020 7553 2473

4th of July Parade and Fireworks at Yarrow Point

The 4th of July celebration concluded at Yarrow Point yesterday with a parade on 92nd Ave., a street party, and fireworks display at Cozy Cove. It started at 11AM and didn’t end until 10:45PM.

The Town of Yarrow Point is bordered on three sides by the eastern shoreline of Lake Washington. This peninsula covers approximately 231 acres, has 4.32 miles of streets, and includes about 405 homes housing an estimated population of 1,010 residents. Some might wonder how such a small town can put on such an extravagant 4th of July celebration. The answer is quite simple. Yarrow Point is one of the richest communities in the state of Washington (Microsoft CEO, Steve Ballmer, lives here).

The parade featured a brass band, neighborhood kids and a lot of expensive vintage cars. Sally had a great time going after all the candy they were tossing out. As much fun as the parade was, the evening fireworks were what took the cake. The main fireworks were set to go off at 10:15PM, but many residents held their own fireworks displays. It was a really crazy sight watching the neighbors trying to one up each other. I guess when you live in a neighborhood filled with $10 million waterfront homes, this is to be expected.

4th of July Parade

4th of July Parade

4th of July Parade

4th of July Parade

4th of July Parade

4th of July Parade

4th of July Parade



Happy 4th of July Everyone!

Join The Epic Team

I like to wish all my American readers a happy 4th of July Independence Day. I’ve been getting the full experience down here at Yarrow and Hunts Point. It’s been fantastic so far, and I’m really looking forward to the fireworks tonight.

I’ve been hanging in down in Seattle for a while now and have met many really great people. Canada and the United States at not that much different. We share the same hopes and dreams, and we have the longer UNDEFENDED border in the world. It stands as a testament to our friendship.

Happy 4th of July America. Sometimes, you can be a royal pain in the butt to the rest of the world but when the all the dusk settles, I am extremely happy to have you as our friend and neighbor. God bless the USA.



Happy 4th of July Everyone!

I like to wish all my American readers a happy 4th of July Independence Day. I’ve been getting the full experience down here at Yarrow and Hunts Point. It’s been fantastic so far, and I’m really looking forward to the fireworks tonight.

I’ve been hanging in down in Seattle for a while now and have met many really great people. Canada and the United States at not that much different. We share the same hopes and dreams, and we have the longest UNDEFENDED border in the world. It stands as a testament to our friendship.

Happy 4th of July America. Sometimes, you can be a royal pain in the butt to the rest of the world but when the all the dusk settles, I am extremely happy to have you as our friend and neighbor. God bless the USA.



4th of July Pet Parade – Who Let The Dogs Out?

The 4th of July celebration at Yarrow and Hunts Point continues with a pet parade at Mary Elmore’s front yard. As far as I can tell, Mary has been hosting the pet parade for a long time, and her front yard is more than big enough to host the event (makes me wonder how big the back yard is).

While it’s billed as a pet parade and cats are welcome, it’s really all dogs (there were two chickens). The theme for the parade was Hawaiian and the children and parents were encouraged to give their best interpretation of the theme. We just dressed up Sally’s dog in a Hawaiian shirt but some families took it to the extreme.

Enjoy the video and photos. The 4th of July celebration continues tonight with a street party. This is a great way to get to know the neighbors better.

4th of July Pet Parade

4th of July Pet Parade

4th of July Pet Parade

4th of July Pet Parade

4th of July Pet Parade

4th of July Pet Parade

4th of July Pet Parade

4th of July Pet Parade



Dot Com Pho – 4th of July Edition

4th fo July started early at Dot Com Pho. Actually, it started yesterday with a kick-off party at Yorrow Point, continued today with Pho at Thanh Vi, and will end with a big fireworks display on Monday. We had five people attend this edition, including Nate Whitehill of Unique Blog Designs and Josie Office Design.

For this 4th of July edition of Dot Com Pho, we have made in America cupcakes, loud Hawaiian shirts, Mexican beer at a 4th of July kick-off, a seaplane at my house, and a whole lot more. Anyone is welcome to join us for Dot Com Pho. Follow me on Twitter to find the time and location of the next one.

Ice Coffee

Pho Thanh Vi

Pho Thanh Vi

Yarrow Point

Yarrow Point

Yarrow Point

Dot Com Pho Vancouver – Google+ Edition

Over in Vancouver, the crew head to Le Petit Saigon for some non-pho, discuss Google Plus, and check out the Supertooth HD gadget of the week.



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